Consumer reactions to firm signals in asymmetric relationships

  1. Martin, S.S.
  2. Camarero, C.
Journal:
Journal of Service Research

ISSN: 1094-6705

Year of publication: 2005

Volume: 8

Issue: 1

Pages: 79-97

Type: Article

DOI: 10.1177/1094670504273967 GOOGLE SCHOLAR