El estado del arte de la orientación al mercado en las organizaciones culturales

  1. José Ignacio Azuela Flores
  2. Nadia H. Jiménez Torres
Revista:
Contaduría y administración

ISSN: 0186-1042 2448-8410

Año de publicación: 2014

Volumen: 59

Número: 1

Páginas: 259-282

Tipo: Artículo

DOI: 10.1016/S0186-1042(14)71251-3 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Contaduría y administración

Indicadores

Citas recibidas

  • Citas en Scopus: 1 (21-02-2024)
  • Citas en Dialnet Métricas: 2 (17-03-2024)
  • Citas en Dimensions: 1 (13-01-2024)

CIRC

  • Ciencias Sociales: B

Scopus CiteScore

  • Año 2014
  • CiteScore de la revista: 0.0
  • Área: Business, Management and Accounting (all) Percentil: 3

Dimensions

(Datos actualizados a fecha de 13-01-2024)
  • Citas totales: 1
  • Citas recientes (2 años): 0
  • Field Citation Ratio (FCR): 0.29

Resumen

Desde hace tiempo se han desarrollado diversas investigaciones centradas en determinar la contribución de la orientación al mercado en los resultados empresariales. Sin embargo, el estudio del efecto de la orientación al mercado en el desempeño de las organizaciones culturales representa un área de investigación incipiente. Atendiendo a esta situación, nuestro trabajo tiene como principal objetivo realizar una revisión de los aspectos esenciales de la orientación al mercado en las organizaciones no lucrativas, específicamente en organizaciones culturales; asimismo, identificar futuras líneas de investigación que permitirán contribuir en este campo de estudio aún fértil.

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