Studying the impact of food values, subjective norms and brand love on loyalty: findings obtained at fast food restaurants in Mexico
- Izquierdo-Yusta, A. 1
- Martínez-Ruiz, Mª.P.
- Pérez Villarreal, H.H.
-
1
Universidad de Burgos
info
Journal:
Documentos de trabajo de la Cátedra Fundación Areces de Distribución Comercial. Docfradis
ISSN: 2253-6299
Year of publication: 2021
Type: Article
Data updated as of:
09-05-2024
info
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