Los valores de los alimentos y su influencia en variables de resultados no financieros: una revisión teórica

  1. Carmen María Gómez Cantó 1
  2. María Pilar Martínez Ruiz 1
  3. Alicia Izquierdo Yusta 2
  1. 1 Universidad de Castilla-La Mancha
    info

    Universidad de Castilla-La Mancha

    Ciudad Real, España

    ROR https://ror.org/05r78ng12

  2. 2 Universidad de Burgos
    info

    Universidad de Burgos

    Burgos, España

    ROR https://ror.org/049da5t36

Proceedings:
XXIX Jornadas Hispano-Lusas Gestión Científica: emprendimiento, estrategia y conocimiento
  1. Carlos Chavarría Ortiz (coord.)
  2. Antonia García Parejo (coord.)

Publisher: Escuela Universitaria de Osuna Universidad de Sevilla

ISBN: 978-84-0908-404-3

Year of publication: 2019

Pages: 215-215

Type: Conference paper

GOOGLE SCHOLAR

Abstract

Food purchases involve various decisions whose study is of great interest to companiesoperating in grocery industry. Based on this idea, the objective of this research focuses onoffering a review of the relevant literature that allows: (i) understanding how currently and fromthe perspective of marketing, the fundamental interest has moved from focusing on theattributes of food products to their values; (ii) and analyze the potential influence of these valueson non-financial outcome variables such as consumer satisfaction, trust, and loyalty. This workprovides a discussion that contains, among other things, several strategic recommendations notonly for distributors, but also for food producers, in order to contribute to the improvement oftheir benefits and competitive position.