La perspectiva de marketing
- Alicia Izquierdo Yusta
- António Pimenta da Gama
- António Pimenta da Gama (coord.)
- María Pilar Martínez Ruiz (coord.)
Publisher: Editorial UOC ; Universitat Oberta de Catalunya = Universidad Oberta de Cataluña, UOC
ISBN: 978-84-9064-118-7
Year of publication: 2014
Pages: 105-125
Type: Book chapter
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