Segmenting the audience of a cause-related marketing viral campaign

  1. Mora, E.
  2. Vila-Lopez, N.
  3. Küster-Boluda, I.
Journal:
International Journal of Information Management

ISSN: 0268-4012

Year of publication: 2021

Volume: 59

Type: Article

DOI: 10.1016/J.IJINFOMGT.2020.102296 GOOGLE SCHOLAR
Data source: Scopus