La derecha radical populista en las Elecciones al Parlamento Europeo 2019diferencias y similitudes en la dinámica de comunicación

  1. Sergio PÉREZ CASTAÑOS 1
  2. Giselle GARCÍA-HÍPOLA 2
  1. 1 Universidad de Burgos
    info

    Universidad de Burgos

    Burgos, España

    ROR https://ror.org/049da5t36

  2. 2 Universidad de Granada
    info

    Universidad de Granada

    Granada, España

    ROR https://ror.org/04njjy449

Revista:
Encrucijadas: Revista Crítica de Ciencias Sociales

ISSN: 2174-6753

Año de publicación: 2021

Título del ejemplar: Alt-right, neo-fascism and far-right movements of the 21st century

Volumen: 21

Número: 2

Tipo: Artículo

Otras publicaciones en: Encrucijadas: Revista Crítica de Ciencias Sociales

Resumen

El siglo XXI ha denotado un refuerzo de las formaciones de derecha radical populista en Europa. Así, los comicios europeos de 2019 suponían un reto para las instituciones europeas ante el auge de estas formaciones en prácticamente todos los estados miembros. Este artículo tiene el objetivo de comprobar si los partidos de derecha radical populista siguen la tendencia comunicativa que la teoría establece para este tipo de formaciones y si, comparativamente con el resto de contendientes europeos, han marcado una diferencia en su estrategia comunicativa. Gracias a los datos del Project Platform Europe, se ha realizado un análisis de casi 10.000 materiales de campaña para poder concluir que, efectivamente, existen diferencias sutiles entre las formaciones de derecha populista y el resto de los partidos políticos que concurrieron a las elecciones europeas de mayo de 2019 y las pautas teóricas comunicativas se han cumplido a la perfección, lo que denota una americanización y polarización de la campaña electoral.

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