Studying customer experience and retention using applied data science and artificial intelligence

  1. Mendez-Aparicio, M.D.
  2. Martinez-Ruiz, M.P.
  3. Izquierdo-Yusta, A.
  4. Jimenez-Zarco, A.I.
Book:
Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry

ISBN: 9781799869856

Year of publication: 2021

Pages: 192-222

Type: Book chapter

DOI: 10.4018/978-1-7998-6985-6.CH009 GOOGLE SCHOLAR
Data source: Scopus