Store brand proneness and maximal customer satisfaction in grocery stores
- Martínez-Ruiz, María Pilar
- Jiménez-Zarco, Ana Isabel
- Barba-Sanchez, Virginia
- Izquierdo-Yusta, Alicia
ISSN: 1993-8233
Year of publication: 2010
Volume: 4
Issue: 1
Pages: 64-69
Type: Article
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