Will You Support or Oppose? The Impact of Region-of-Origin Bias on Oppositional Loyalty

  1. Abdelwahab, D.
  2. San-Martín, S.
  3. Jiménez, N.
Journal:
Journal of International Consumer Marketing

ISSN: 1528-7068,  0896-1530

Year of publication: 2023

Volume: 35

Issue: 3

Pages: 314-332

Type: Article

DOI: 10.1080/08961530.2022.2108182 GOOGLE SCHOLAR
Data source: Scopus