Attitudinal and viral effects of a high emotional cause-related marketing ad. An integrative international approach
- Elísabet Mora 1
- Natalia Vila 1
- Inés Küster 1
-
1
Universitat de València
info
- Lucía Porcu (coord.)
- Salvador del Barrio García (coord.)
Publisher: Editorial Universidad de Granada ; Universidad de Granada
ISBN: 9788433868312
Year of publication: 2021
Pages: 199-207
Congress: International Conference on Corporate and Marketing Communications (25. 2021. Granada)
Type: Conference paper
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