De la fotografía de moda a la imagen digital del e-commerceAproximaciones y estrategias metodológicas hacia un nuevo estilo fotográfico

  1. Daniel de las Heras 1
  2. Marcos García-Ergüín Maza 2
  1. 1 Pratt Institute
    info

    Pratt Institute

    Brooklyn, Estados Unidos

    ROR https://ror.org/007m3p006

  2. 2 Universidad de Burgos
    info

    Universidad de Burgos

    Burgos, España

    ROR https://ror.org/049da5t36

Journal:
Comunicación & métodos

ISSN: 2659-9538

Year of publication: 2022

Issue Title: La relevancia del método

Volume: 4

Issue: 2

Pages: 68-84

Type: Article

DOI: 10.35951/V4I2.168 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Comunicación & métodos

Abstract

The arrival of digital connectivity, as a new space of relationship between brands andconsumers in the fashion market, has triggered off the alteration of photographicfunctionality, which was previously clearly defined in print media. Thus,catalogs/lookbooks have evolved in two different ways through e-commerce: 1) Takingover the narrative strategies of editorial photography or 2) Eliminating all reference tospace and subject, in which the object is the only element. This study focuses on amethodological development in order to detect the existence of a new possible typologyof fashion e-commerce photography

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