Is Cause-Related Marketing all the Same for Different Cultures?

  1. Mora, E.
  2. Küster, I.
  3. Vila, N.
Journal:
Journal of International Consumer Marketing

ISSN: 1528-7068,  0896-1530

Year of publication: 2024

Volume: 36

Issue: 2

Pages: 166-179

Type: Article

DOI: 10.1080/08961530.2023.2200222 GOOGLE SCHOLAR
Data source: Scopus