Misogyny and the construction of toxic masculinity in the Spanish Manosphere (Burbuja.info)

  1. Charo Lacalle 1
  2. Beatriz Gómez-Morales 2
  3. Mireya Vicent-Ibáñez 3
  1. 1 Universitat Autònoma de Barcelona
    info

    Universitat Autònoma de Barcelona

    Barcelona, España

    ROR https://ror.org/052g8jq94

  2. 2 Universitat de Lleida
    info

    Universitat de Lleida

    Lleida, España

    ROR https://ror.org/050c3cw24

  3. 3 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

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Journal:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Year of publication: 2023

Issue Title: Digital native media ecosystem

Volume: 32

Issue: 2

Type: Article

DOI: 10.3145/EPI.2023.MAR.15 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: El profesional de la información

Abstract

The anonymity of the Manosphere has provided a fertile breeding ground for the spread of misogyny through increased hate speech on the Internet. In recent years, this virtual space composed mostly of men, has been the subject of numerous studies aimed at identifying the discursive mechanisms of identity constructions that underlie the denigration of women. This paper takes the findings from international research on the subject to address a phenomenon still little explored in Spain through the analysis of misogynistic comments on Burbuja.info. Economic forum. The analysis sample comprises 4,281 messages that include the lexeme “woman” posted over 2.5 years, 761 of which contain expressions that ridicule, disparage, or insult women. Thematic analysis demonstrates the repetition of misogynistic topics and tropes common in the most radical Reddit and 4chan subforums, such as hypergamy, objectification, and the constant disparagement of the world of women, not to mention criticism of feminism, left-wing political parties, and legislation on gender violence. The results obtained show that the “male identity crisis” is narratively constructed in the messages on Burbuja.info using the motif of sacrifice –the cornerstone of a monotypic story in which the purpose of the hero-man-victim’s journey is to punish the villain-woman. Furthermore, we also found that there are different configurations of identity related to attitudes toward women; these match up with the four most prominent masculinist subcultures identified in the leading literature on the subject: Men Rights activists (MRA), Men Going Their Own Way (MGTOW), Pickup Artists (PUA), and Involuntary Celibates (Incels).

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