The role of national culture as a lens for stakeholder evaluation of corporate social performance and its effect on corporate reputation
- 1 Universidad de Burgos, Burgos, Spain
ISSN: 2340-9444, 2340-9436
Año de publicación: 2023
Volumen: 26
Número: 4
Páginas: 282-296
Tipo: Artículo
Otras publicaciones en: Business Research Quarterly
Resumen
Studies have shown that corporate social performance (CSP) is an antecedent of corporate reputation, acting as a signal that affects stakeholders’ perceptions and expectations about a firm’s future behavior. However, the perceptions, expectations, and interests of stakeholders may be affected by external factors, such as national culture, which shapes their beliefs about what role companies play in society. Drawing on institutional theory and Hofstede’s cultural dimensions, we analyze how stakeholders’ national culture moderates the relationship between CSP and corporate reputation. The results of the analysis of an international sample for the period 2010 to 2016 show that low individualism (i.e., collectivism), low masculinity (i.e., femininity), low power distance, and low uncertainty avoidance intensify the positive relationship between CSP and corporate reputation.
Referencias bibliográficas
- Aguilera R., Rupp D., Williams C., Ganapathi J. (2007). Putting the ‘S’ back in corporate social responsibility: A multilevel theory of social change in organizations. Academy of Management Review, 32(3), 836–863. Crossref
- Aiken L. S., West S. G. (1991). Multiple regression: Testing and interpreting interactions. SAGE.
- Ali R., Lynch R., Melewar T. C., Jin Z. (2015). The moderating influences on the relationship of corporate reputation with its antecedents and consequences: A meta-analytic review. Journal of Business Research, 68(5), 1105–1117. Crossref
- Bansal P., Clelland I. (2004). Talking trash: Legitimacy, impression management, and unsystematic risk in the context of the natural environment. Academy of Management Journal, 47(1), 93–103. Crossref
- Barnett M. L. (2007). Stakeholder influence capacity and the variability of financial returns to corporate social responsibility. Academy of Management Review, 32(3), 794–816. Crossref
- Bergh D. D., Ketchen D. J. Jr., Boyd B. K., Bergh J. (2010). New frontiers of the reputation—Performance relationship: Insights from multiple theories. Journal of Management, 36(3), 620–632. Crossref
- Beugelsdijk S., Maseland R., Van Hoorn A. (2015). Are scores on Hofstede’s dimensions of national culture stable over time? A cohort analysis. Global Strategy Journal, 5(3), 223–240. Crossref
- Blodgett J. G., Lu L. C., Rose G. M., Vitell S. J. (2001). Ethical sensitivity to stakeholder interests: A cross-cultural comparison. Journal of the Academy of Marketing Science, 29(2), 190–202. Crossref
- Brammer S., Jackson G. (2012). How regulatory institutions influence corporate reputations: A cross-country comparative approach. In Bartlett M. L., May Bartlett S. (Eds.), The Oxford Handbook of Corporate Reputation (pp. 297–319). Oxford University Press.
- Brammer S. J., Pavelin S. (2006). Corporate reputation and social performance: The importance of fit. Journal of Management Studies, 43(3), 435–455. Crossref
- Breitinger D., Bonardi J. P. (2019). Firms, breach of norms, and reputation damage. Business & Society, 58(6), 1143–1176. Crossref
- Breuer W., Ahmad B., Salzmann A. J. (2018). National culture, managerial preferences, and takeover performance. International Business Ethics, 27, 1270–1289. Crossref
- Brown B., Perry S. (1994). Removing the financial performance halo from Fortune’s “most admired” companies. Academy of Management Journal, 37(5), 1347–1359. Crossref
- Cabeza-García L., Del Brio E. B., Rueda C. (2019). Legal and cultural factors as catalysts for promoting women in the boardroom. BRQ Business Research Quarterly, 22(1), 56–67. Crossref
- Chung C. C., Beamish P. W. (2012). Multi-party international joint ventures: Multiple post-formation change processes. Journal of World Business, 47(4), 648–663. Crossref
- Clarkson M. E. (1995). A stakeholder framework for analyzing and evaluating corporate social performance. Academy of Management Review, 20, 192–117. Crossref
- Cordeiro J. J., Sambharya R. B. (1997). Part V: Other consequences of corporate reputation: Do corporate reputations influence security analyst earnings forecasts? An empirical study. Corporate Reputation Review, 1(2), 94–98. Crossref
- Davidson R., MacKinnon J. G. (1993). Estimation and inference in econometrics. Oxford University Press.
- Deephouse D. L. (1997). Part IV: How do reputations affect corporate performance? The effect of financial and media reputations on performance. Corporate Reputation Review, 1(1), 68–72. Crossref
- Deephouse D. L., Newburry W., Soleimani A. (2016). The effects of institutional development and national culture on cross-national differences in corporate reputation. Journal of World Business, 51(3), 463–473. Crossref
- Delgado-García J. B., de Quevedo-Puente E., Díez-Esteban J. M. (2013). The impact of corporate reputation on firm risk: A panel data analysis of Spanish quoted firms. British Journal of Management, 24(1), 1–20. Crossref
- Demirbag M., Tatoglu E., Glaister K. W. (2009). Equity-based entry modes of emerging country multinationals: Lessons from Turkey. Journal of World Business, 44(4), 445–462. Crossref
- De Mooij M., Hofstede G. (2010). The Hofstede model: Applications to global branding and advertising strategy and research. International Journal of Advertising, 29(1), 85–110. Crossref
- de Quevedo-Puente E., de la Fuente-Sabaté J. M., Delgado-García J. B. (2007). Corporate social performance and corporate reputation: Two interwoven perspectives. Corporate Reputation Review, 10(1), 60–72. Crossref
- Díez-Esteban J. M., Farinha J. B., García-Gómez C. D. (2019). Are religion and culture relevant for corporate risk-taking? International evidence. Business Research Quarterly, 22(1), 36–55.
- Dikova D., Sahib P. R., van Witteloostuijn A. (2010). Cross-border acquisition abandonment and completion: The effect of institutional differences and organizational learning in the international business service industry 1981–2001. Journal of International Business Studies, 41(2), 223–224. Crossref
- DiMaggio P. (1997). Culture and cognition. Annual Review of Sociology, 23(1), 263–287. Crossref
- Dunbar R. L., Schwalbach J. (2000). Corporate reputation and performance in Germany. Corporate Reputation Review, 3(2), 115–123. Crossref
- Duque-Grisales E., Aguilera-Caracuel J. (2019). Environmental, social and governance (ESG) scores and financial performance of Multilatinas: Moderating effects of geographic international diversification and financial slack. Journal of Business Ethics, 168, 315–334. Crossref
- El Ghoul S., Guedhami O., Kim Y. (2017). Country-level institutions, firm value, and the role of corporate social responsibility initiatives. Journal of International Business Studies, 48(3), 360–385. Crossref
- Fang Y., Wade M., Delios A., Beamish P. W. (2013). An exploration of multinational enterprise knowledge resources and foreign subsidiary performance. Journal of World Business, 48(1), 30–38. Crossref
- Fombrun C. J. (1996). Reputation: Realizing value from the corporate image. Harvard Business School Press.
- Fombrun C. J. (2002, April). Corporate reputation: Research and practice. Conversazione. Santa Fe, NM, United States.
- Fombrun C. J., Pan M. (2006). Corporate reputations in China: How do consumers feel about companies? Corporate Reputation Review, 9(3), 165–170. Crossref
- Fombrun C. J., Ponzi L. J., Newburry W. (2015). Stakeholder tracking and analysis: The RepTrak® system for measuring corporate reputation. Corporate Reputation Review, 18(1), 3–24. Crossref
- Fombrun C. J., Shanley M. (1990). What’s in a name? Reputation building and corporate strategy. Academy of Management Journal, 33(2), 233–258. Crossref
- Fryxell G. E., Wang J. (1994). The Fortune corporate ‘reputation’ index: Reputation for what? Journal of Management, 20(1), 1–14. Crossref
- Fuentelsaz L., González C., Maicas J. P. (2019). Formal institutions and opportunity entrepreneurship. The contingent role of informal institutions. BRQ Business Research Quarterly, 22(1), 5–24. Crossref
- Gardberg N. A., Fombrun C. J. (2006). Corporate citizenship: Creating intangible assets across institutional environments. Academy of Management Review, 31(2), 329–346. Crossref
- Goodenough W. H. (1994). Toward a working theory of culture. In Borotsky R. (Ed.), Assessing cultural anthropology (pp. 262–273). McGraw Hill.
- Guo G., Zhao H. (2000). Multilevel modeling for binary data. Annual Review of Sociology, 26(1), 441–462. Crossref
- Halkos G., Skouloudis A. (2016). National CSR and institutional conditions: An exploratory study. Journal of Cleaner Production, 139, 1150–1156. Crossref
- Hall R. (1992). The strategic analysis of intangible resources. Strategic Management Journal, 13(2), 135–144. Crossref
- Harrison D. M., Raudenbush S. W. (2006). Linear regression and hierarchical linear models. In Green J., Camilli G., Elmore P. (Eds.), Handbook of complementary methods in education research (pp. 411–426). American Educational Research Association.
- Hauff S., Richter N. F., Tressin T. (2015). Situational job characteristics and job satisfaction: The moderating role of national culture. International Business Review, 24(4), 710–723. Crossref
- Hofmann D. A. (1997). An overview of the logic and rationale behind hierarchical linear models. Journal of Management, 23, 723–744. Crossref
- Hofstede G. (1980). Culture and organizations. International Studies of Management and Organization, 10, 15–41. Crossref
- Hofstede G. (1984). Cultural dimensions in management and planning. Asia Pacific Journal of Management, 1(2), 81–99. Crossref
- Hofstede G. (2001). Culture’s consequences: Comparing values, behaviors, institutions, and organizations across nations. SAGE.
- Hofstede G., Van Deusen C. A., Mueller C. B., Charles T. A. & The Business Goals Network. (2002). What goals do business leaders pursue? A study in fifteen countries. Journal of International Business Studies, 33, 785–803. Crossref
- House R. J., Hanges P. J., Javidan M., Dorfman P. W., Gupta V. (2004). Culture, leadership and organizations: The GLOBE study of 62 societies. SAGE.
- Hur W. M., Kim Y. (2017). How does culture improve consumer engagement in CSR initiatives? The mediating role of motivational attributions. Corporate Social Responsibility and Environmental Management, 24(6), 620–633. Crossref
- Inglehart R. (1990). Culture shift in advanced industrial society. Princeton University Press.
- Inglehart R. (1997). Modernization and postmodernization: Cultural, economic and political change in 43 societies. Princeton University Press.
- Inglehart R., Baker W. E. (2000). Modernization, cultural change, and the persistence of traditional values. American Sociological Review, 65(1), 19–51. Crossref
- Inglis R., Morley C., Sammut P. (2006). Corporate reputation and organizational performance: An Australian study. Managerial Auditing Journal, 21(9), 934–947. Crossref
- Ioannou I., Serafeim G. (2012). What drives corporate social performance? The role of nation-level institutions. Journal of International Business Studies, 43(9), 834–864. Crossref
- Katz J. P., Swanson D. L., Nelson L. K. (2001). Culture-based expectations of corporate citizenship: A propositional framework and comparison of four cultures. The International Journal of Organizational Analysis, 9(2), 149–171. Crossref
- Koos S. (2012). The institutional embeddedness of social responsibility: A multilevel analysis of smaller firms’ civic engagement in Western Europe. Socio-Economic Review, 10(1), 135–162. Crossref
- Lai C. S., Chiu C. J., Yang C. F., Pai D. C. (2010). The effects of corporate social responsibility on brand performance: The mediating effect of industrial brand equity and corporate reputation. Journal of Business Ethics, 95(3), 457–469. Crossref
- Lange D., Lee P. M., Dai Y. (2011). Organizational reputation: A review. Journal of Management, 37(1), 153–184. Crossref
- Lewellyn K. B., Muller-Kahle M. I. (2019). The corporate board glass ceiling: The role of empowerment and culture in shaping board gender diversity. Journal of Business Ethics, 165, 329–346. Crossref
- Liu Y., Almor T. (2016). How culture influences the way entrepreneurs deal with uncertainty in inter-organizational relationships: The case of returnee versus local entrepreneurs in China. International Business Review, 25(1), 4–14. Crossref
- Logsdon J. M., Wartick S. L. (1995). Commentary: Theoretically based applications and implications for using the Brown and Perry database. Business & Society, 34(2), 222–226. Crossref
- Logsdon J. M., Wood D. J. (2002). Reputation as an emerging construct in the business and society field: An introduction. Business & Society, 41(4), 365–370. Crossref
- Luo X., Wang H., Raithel S., Zheng Q. (2015). Corporate social performance, analyst stock recommendations, and firm future returns. Strategic Management Journal, 36(1), 123–136. Crossref
- Maignan I. (2001). Consumers’ perceptions of corporate social responsibilities: A cross-cultural comparison.” Journal of Business Ethics, 30(1), 57–72. Crossref
- Maignan I., Ralston D. A. (2002). Corporate social responsibility in Europe and the US: Insights from businesses’ self-presentations. Journal of International Business Studies, 33(3), 497–514. Crossref
- Maniora J. (2017). Is integrated reporting really the superior mechanism for the integration of ethics into the core business model? An empirical analysis. Journal of Business Ethics, 140(4), 755–786. Crossref
- Martín-de Castro G., Amores-Salvadó J., Navas-López J. E., Balarezo-Núñez R. M. (2020). Corporate environmental reputation: Exploring its definitional landscape. Business Ethics: A European Review, 29(1), 130–142. Crossref
- Nardella G., Brammer S., Surdu I. (2019). Shame on who? The effects of corporate irresponsibility and social performance on organizational reputation. British Journal of Management, 31, 5–23. Crossref
- Newburry W., Yakova N. (2006). Standardization preferences: A function of national culture, work interdependence and local embeddedness. Journal of International Business Studies, 37(1), 44–60. Crossref
- North D. C. (1991). Institutions. Journal of Economic Perspectives, 5(1), 97–112.
- Pérez-Cornejo C., de Quevedo-Puente E., Delgado-García J. B. (2020). Reporting as a booster of the corporate social performance effect on corporate reputation. Corporate Social Responsibility and Environmental Management, 27(3), 1252–1263. Crossref
- Ponzi L. J., Fombrun C. J., Gardberg N. A. (2011). RepTrak™ pulse: Conceptualizing and validating a short-form measure of corporate reputation. Corporate Reputation Review, 14(1), 15–35. Crossref
- Ralston D. A., Holt D. H., Terpstra R. H., Kai-Cheng Y. (1997). The impact of natural culture and economic ideology on managerial work values: A study of the United States, Russia, Japan, and China. Journal of International Business Studies, 28(1), 177–207. Crossref
- Rao H. (1994). The social construction of reputation: Certification contests, legitimation, and the survival of organizations in the American automobile industry: 1895-1912. Strategic Management Journal, 15(S1), 29–44. Crossref
- Redding G. (2005). The thick description and comparison of societal systems of capitalism. Journal of International Business Studies, 36(2), 123–155. Crossref
- Ren H., Gray B. (2009). Repairing relationship conflict: How violation types and culture influence the effectiveness of restoration rituals. Academy of Management Review, 34(1), 105–126. Crossref
- Ringov D., Zollo M. (2007). The impact of national culture on corporate social performance. Corporate Governance, 7(4), 476–485. Crossref
- Roberts P. W., Dowling G. R. (2002). Corporate reputation and sustained superior financial performance. Strategic Management Journal, 23(12), 1077–1093. Crossref
- Rose C., Thomsen S. (2004). The impact of corporate reputation on performance: Some Danish evidence. European Management Journal, 22(2), 201–210. Crossref
- Roth M. S. (1995). The effects of culture and socioeconomics on the performance of global brand image strategies. Journal of Marketing Research, 32(2), 163–175. Crossref
- Rothenhoefer L. M. (2019). The impact of CSR on corporate reputation perceptions of the public—A configurational multi-time, multi-source perspective. Business Ethics: A European Review, 28(2), 141–155. Crossref
- Sánchez-Torné I., Morán-Álvarez J. C., Pérez-López J. A. (2020). The importance of corporate social responsibility in achieving high corporate reputation. Corporate Social Responsibility and Environmental Management, 27, 2692–2700. Crossref
- Sarstedt M., Wilczynski P., Melewar T. C. (2013). Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities. Journal of World Business, 48(3), 329–339. Crossref
- Schiffman L. G., Kanuk L. L., Hansen H. (2008). Consumer behaviour: A European outlook. Pearson.
- Schultz M., Mouritsen J., Gabrielsen G. (2001). Sticky reputation: Analyzing a ranking system. Corporate Reputation Review, 4(1), 24–41. Crossref
- Schutz A., Luckmann T. (1973). The structures of the life-world (Vol. 1). Northwestern University Press.
- Schwartz S. H. (1994). Beyond individualism/collectivism: New cultural dimensions of values. In Kim U., Triandis H. C., Kâğitçibaşi Ç., Choi S.-C., Yoon G. (Eds.), Cross-cultural research and methodology series, Vol. 18. Individualism and collectivism: Theory, method, and applications (pp. 85–119). SAGE.
- Schwartz S. H. (2006). A theory of cultural value orientations: Explication and applications. Comparative Sociology, 5(2), 137–182. Crossref
- Scott W. R. (1987). The adolescence of institutional theory. Administrative Science Quarterly, 32(4), 493–511. Crossref
- Scott W. R. (1995). Institutions and organizations. SAGE.
- Shaner J., Maznevski M. (2011). The relationship between networks, institutional development, and performance in foreign investments. Strategic Management Journal, 32(5), 556–568. Crossref
- Snijders T. A. B., Bosker R. J. (1999). Multilevel analysis. SAGE.
- Spence A. M. (1974). Market signaling: Informational transfer in hiring and related screening processes. Harvard University Press.
- Stanaland A. J., Lwin M. O., Murphy P. E. (2011). Consumer perceptions of the antecedents and consequences of corporate social responsibility. Journal of Business Ethics, 102(1), 47–55. Crossref
- Steel P., Taras V., Uggerslev K., Bosco F. (2018). The happy culture: A theoretical, meta-analytic, and empirical review of the relationship between culture and wealth and subjective well-being. Personality and Social Psychology Review, 22(2), 128–169. Crossref
- Steensma H. K., Marino L., Weaver K. M. (2000). Attitudes toward cooperative strategies: A cross-cultural analysis of entrepreneurs. Journal of International Business Studies, 31(4), 591–609. Crossref
- Surroca J., Tribó J. A., Waddock S. (2010). Corporate responsibility and financial performance: The role of intangible resources. Strategic Management Journal, 31(5), 463–490. Crossref
- Tang Y., Qian C., Chen G., Shen R. (2015). How CEO hubris affects corporate social (ir) responsibility. Strategic Management Journal, 36(9), 1338–1357. Crossref
- Taras V., Kirkman B. L., Steel P. (2010). Examining the impact of culture’s consequences: A three-decade, multilevel, meta-analytic review of Hofstede’s cultural value dimensions. Journal of Applied Psychology, 95(3), 405. Crossref
- Taras V., Steel P., Kirkman B. L. (2012). Improving national cultural indices using a longitudinal meta-analysis of Hofstede’s dimensions. Journal of World Business, 47(3), 329–341. Crossref
- Thanetsunthorn N. (2015). The impact of national culture on corporate social responsibility: Evidence from cross-regional comparison. Asian Journal of Business Ethics, 4(1), 35–56. Crossref
- Triandis H. C. (1996). The psychological measurement of cultural syndromes. American Psychologist, 51(4), 407–415.
- Trompenaars F. (1993). Handbuch Globales Managen, Wie man kulturelle Unterschiede im Geschäftsleben versteht [Handbook global managing, how to understand cultural differences in business life]. Econ-Verlag.
- Tung R. L., Verbeke A. (2010). Beyond Hofstede and GLOBE: Improving the quality of cross-cultural research. Journal of International Business Studies, 41, 1259–1274. Crossref
- von Weizsacker C. C. (1980.). A welfare analysis of barriers to entry. The Bell Journal of Economics, 11, 2399–2420. Crossref
- Waldman D. A., De Luque M. S., Washburn N., House R. J., Adetoun B., Barrasa A., Dorfman P. (2006). Cultural and leadership predictors of corporate social responsibility values of top management: A GLOBE study of 15 countries. Journal of International Business Studies, 37(6), 823–837. Crossref
- Walker K., Zhang Z., Ni N. (2018). The mirror effect: Corporate social responsibility, corporate social irresponsibility and firm performance in coordinated market economies and liberal market economies. British Journal of Management, 30, 151–168. Crossref
- Wartick S. L. (1992). The relationship between intense media exposure and change in corporate reputation. Business & Society, 31(1), 33–49. Crossref
- West B., Hillenbrand C., Money K., Ghobadian A., Ireland R. D. (2016). Exploring the impact of social axioms on firm reputation: A stakeholder perspective. British Journal of Management, 27(2), 249–270. Crossref
- Williams G., Zinkin J. (2008). The effect of culture on consumers’ willingness to punish irresponsible corporate behaviour: Applying Hofstede’s typology to the punishment aspect of corporate social responsibility. Business Ethics: A European Review, 17(2), 210–226. Crossref
- Williams O. F. (2014). CSR: Will it change the world? Journal of Corporate Citizenship, 53, 9–26. https://doi.org/stable/jcorpciti.53.9
- Wood D. J. (1991). Corporate social performance revisited. Academy of Management Review, 16(4), 691–718. Crossref
Los documentos del portal se actualizan diariamente. Esta fecha hace referencia a la actualización de la información relacionada con la estructura del portal (personas, grupos de investigación, unidades organizativas, proyectos...).