Social Marketing Actions in Small-Format Convenience Stores: The Case of Oxxo in Mexico

  1. Matos-Cámara, Rafael Fabricio 1
  2. Ochoa-Hernández, Magda Lizet 2
  3. Huerta-Zavala, Pilar A. 3
  1. 1 La Salle University
    info

    La Salle University

    Filadelfia, Estados Unidos

    ROR https://ror.org/02beve479

  2. 2 Universidad Autónoma de Tamaulipas
    info

    Universidad Autónoma de Tamaulipas

    Cd. Victoria, México

    ROR https://ror.org/04hhneb29

  3. 3 Universidad de Burgos
    info

    Universidad de Burgos

    Burgos, España

    ROR https://ror.org/049da5t36

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Libro:
Applied Social Marketing and Quality of Life: Case Studies from an International Perspective
  1. M. Mercedes Galan-Ladero (coord.)
  2. Reynaldo G. Rivera (coord.)

Editorial: Springer

ISSN: 2213-994X,  2213-9958

ISBN: 9783030832858,  9783030832865

Año de publicación: 2021

Páginas: 393-403

Tipo: Capítulo de Libro

DOI: 10.1007/978-3-030-83286-5_24 GOOGLE SCHOLAR

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  • FEMSA COMERCIO (2019) Annual Report, 1–12. Available in: http://annualreport.femsa.com/
  • FEMSA COMERCIO, Fomento Económico Mexicano (2014) Social Responsibility Report, 1–55. Available from: http://www.annualreport.femsa.com/2014/pdf/FEMSA_SR14_Eng.pdf
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  • Reporteros Hoy (2016) Sembrará Oxxo 500 árboles en sucursales de Mérida. Available from: https://reporteroshoy.mx/wp/sembrara-oxxo-500-arboles-sucursales-merida.html
  • Weller A (2020) Exploring practitioners’ meaning of “ethics,” “compliance,” and “corporate social responsibility” practices: a communities of practice perspective. Bus Soc 59(3):518–544. https://doi.org/10.1177/0007650317719263