A bibliometric analysis of virtual influencers in the Web of Science

  1. Vila-López, N.
  2. Kuster-Boluda, I.
  3. Mora-Pérez, E.
  4. Pascual-Riquelme, I.
Aldizkaria:
Journal of Marketing Analytics

ISSN: 2050-3326,  2050-3318

Argitalpen urtea: 2023

Mota: Artikulua

DOI: 10.1057/S41270-023-00262-2 GOOGLE SCHOLAR lock_openSarbide irekia editor
Datuen iturria: Scopus