Analysing user-generated content in sports events through the lens of the Spain brand

  1. Kuster, I.
  2. Vila-Lopez, N.
  3. Mora, E.
  4. Riquelme Martínez, M.I.P.
Revue:
Journal of Marketing Analytics

ISSN: 2050-3326,  2050-3318

Année de publication: 2024

Type: Article

DOI: 10.1057/S41270-023-00286-8 GOOGLE SCHOLAR
La source de données: Scopus