Research in Marketing and Innovation
R+M+I
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Universitat de València
Valencia, EspañaPublicaciones en colaboración con investigadores/as de Universitat de València (4)
2023
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A bibliometric analysis of virtual influencers in the Web of Science
Journal of Marketing Analytics
2022
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Qualitative social media content analysis as teaching-learning method in higher education
Interactive Learning Environments
2021
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Attitudinal and viral effects of a high emotional cause-related marketing ad. An integrative international approach
Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings
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Segmenting the audience of a cause-related marketing viral campaign
International Journal of Information Management, Vol. 59