ELISABET
MORA PEREZ
Researcher in the period 2021-2022
Universidad de Murcia
Murcia, EspañaPublications in collaboration with researchers from Universidad de Murcia (2)
2024
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Analysing user-generated content in sports events through the lens of the Spain brand
Journal of Marketing Analytics
2023
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A bibliometric analysis of virtual influencers in the Web of Science
Journal of Marketing Analytics