Publications in collaboration with researchers from Universidad Autónoma de San Luis Potosí (5)

2016

  1. The central role of the reputation of country-of-origin firms in developing markets

    Journal of Business and Industrial Marketing, Vol. 31, Núm. 3, pp. 349-364

2014

  1. The mediation of trust in country-of-origin effects across countries

    Cross Cultural Management, Vol. 21, Núm. 2, pp. 150-171

  2. ¿Existe-t-il de différentes typologies de consommateurs en fonction de leur orientation sexuelle?

    Argos, Vol. 31, Núm. 60-61

2012

  1. The role of country of origin in the purchase intention of products from emerging markets

    Studies in Fuzziness and Soft Computing

2011

  1. Online buying perceptions in Spain: Can gender make a difference?

    Electronic Markets, Vol. 21, Núm. 4, pp. 267-281