Publications in collaboration with researchers from Universidad Autónoma de San Luis Potosí (5)


  1. The central role of the reputation of country-of-origin firms in developing markets

    Journal of Business and Industrial Marketing, Vol. 31, Núm. 3, pp. 349-364


  1. Online buying perceptions in Spain: Can gender make a difference?

    Electronic Markets, Vol. 21, Núm. 4, pp. 267-281