FAC. DE CC. ECONOMICAS Y EMPRESARIALES
Centro académico
Universidad Pontificia Comillas
Madrid, EspañaUniversidad Pontificia Comillas-ko ikertzaileekin lankidetzan egindako argitalpenak (4)
2024
-
Can the vital cycle explain the circular consumer journey? A historical analysis of the relationship of Spanish Generation X with emblematic brands
Journal of Historical Research in Marketing, Vol. 16, Núm. 1, pp. 3-24
2017
-
Online distribution strategies: A mix of globalization and diversification in the fashion market
Fashion and Textiles: Breakthroughs in Research and Practice (IGI Global), pp. 515-536
-
Online distribution strategies: A mix of globalization and diversification in the fashion market
Mobile Commerce: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 340-361
2016
-
Online distribution strategies: A mix of globalization and diversification in the fashion market
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (IGI Global), pp. 491-512