Publications in collaboration with researchers from Universidad Pontificia Comillas (3)

2017

  1. Online distribution strategies: A mix of globalization and diversification in the fashion market

    Mobile Commerce: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 340-361

  2. Online distribution strategies: A mix of globalization and diversification in the fashion market

    Fashion and Textiles: Breakthroughs in Research and Practice (IGI Global), pp. 515-536

2016

  1. Online distribution strategies: A mix of globalization and diversification in the fashion market

    Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (IGI Global), pp. 491-512