Publications en collaboration avec des chercheurs de Universitat de València (16)

2024

  1. Analysing user-generated content in sports events through the lens of the Spain brand

    Journal of Marketing Analytics

  2. Is Cause-Related Marketing all the Same for Different Cultures?

    Journal of International Consumer Marketing, Vol. 36, Núm. 2, pp. 166-179

  3. The role of digitalization in business and management: a systematic literature review

    Review of Managerial Science, Vol. 18, Núm. 2, pp. 449-491

2023

  1. A bibliometric analysis of virtual influencers in the Web of Science

    Journal of Marketing Analytics

  2. Digitalisation and digital transformation in the social economy: the cases of Anecoop and Consum

    British Food Journal, Vol. 125, Núm. 10, pp. 3489-3505

  3. Implementation of the SDGs by social economy enterprises in the agrifood sector

    British Food Journal, Vol. 125, Núm. 11, pp. 3853-3870

2022

  1. A commentary on the “new” institutional actors in sustainability reporting standard-setting: a European perspective

    Sustainability Accounting, Management and Policy Journal, Vol. 13, Núm. 6, pp. 1284-1309

  2. Intellectual engagements of accounting academics: The ‘forecasted losses' intervention

    Critical Perspectives on Accounting, Vol. 86

  3. Qualitative social media content analysis as teaching-learning method in higher education

    Interactive Learning Environments

2021

  1. Attitudinal and viral effects of a high emotional cause-related marketing ad. An integrative international approach

    Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings

  2. Segmenting the audience of a cause-related marketing viral campaign

    International Journal of Information Management, Vol. 59

2020

  1. Developing successful cause-related marketing campaigns through social-networks the moderating role of users’ age

    Total Quality Management and Business Excellence, Vol. 31, Núm. 3-4, pp. 373-388

2019

  1. Notoriedad y credibilidad de marca como antecedentes a su apego

    Obra digital: revista de comunicación, Núm. 16, pp. 63-76

  2. When a new technological product launching fails: A multi-method approach of facial recognition and E-WOM sentiment analysis

    Physiology and Behavior, Vol. 200, pp. 130-138

2016

  1. Franchise fairs: A relevant signal in franchise choice in social activity

    Contemporary Economics, Vol. 10, Núm. 3Special Issue, pp. 275-282

  2. Franchising in Europe: Exploring the Case of Spain with Self-organizing Time Maps

    Psychology and Marketing, Vol. 33, Núm. 7, pp. 559-572