Economía de la Empresa (Interuniversitario)
Programa de doctorado
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Universidad de Salamanca
Salamanca, EspañaPublicaciones en colaboración con investigadores/as de Universidad de Salamanca (3)
2024
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Wine experience scale: validating the behavior and motivations of Spanish wine tourists
International Journal of Wine Business Research, Vol. 36, Núm. 1, pp. 103-121
2017
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To what extent does need for touch affect online perceived quality?
International Journal of Retail and Distribution Management, Vol. 45, Núm. 9, pp. 950-968
2015
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Brands as substitutes for the need for touch in online shopping
Journal of Retailing and Consumer Services, Vol. 27, pp. 121-125