Óscar González Benito-rekin lankidetzan egindako argitalpenak (2)


  1. To what extent does need for touch affect online perceived quality?

    International Journal of Retail and Distribution Management, Vol. 45, Núm. 9, pp. 950-968


  1. Brands as substitutes for the need for touch in online shopping

    Journal of Retailing and Consumer Services, Vol. 27, pp. 121-125