Online distribution strategies: A mix of globalization and diversification in the fashion market

  1. Izquierdo-Yusta, A.
  2. Labajo, V.
  3. Jiménez-Zarco, A.
  4. Martínez-Ruiz, M.P.
Book:
Fashion and Textiles: Breakthroughs in Research and Practice

ISBN: 9781522536000

Year of publication: 2017

Pages: 515-536

Type: Book chapter

DOI: 10.4018/978-1-5225-3432-7.CH023 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus