Online distribution strategies: A mix of globalization and diversification in the fashion market

  1. Izquierdo-Yusta, A.
  2. Labajo, V.
  3. Jiménez-Zarco, A.
  4. Martínez-Ruiz, M.P.
Livre:
Fashion and Textiles: Breakthroughs in Research and Practice

ISBN: 9781522536000

Année de publication: 2017

Pages: 515-536

Type: Chapitre d'ouvrage

DOI: 10.4018/978-1-5225-3432-7.CH023 GOOGLE SCHOLAR lock_openAccès ouvert editor
La source de données: Scopus