The impact of market orientation dimensions on client cooperation in the development of new service innovations

  1. Jiménez-Zarco, A.I.
  2. Martínez-Ruiz, M.P.
  3. Izquirdo-Yusta, A.
Journal:
European Journal of Marketing

ISSN: 0309-0566

Year of publication: 2011

Volume: 45

Issue: 1

Pages: 43-67

Type: Article

DOI: 10.1108/03090561111095595 GOOGLE SCHOLAR