The impact of market orientation dimensions on client cooperation in the development of new service innovations

  1. Jiménez-Zarco, A.I.
  2. Martínez-Ruiz, M.P.
  3. Izquirdo-Yusta, A.
Aldizkaria:
European Journal of Marketing

ISSN: 0309-0566

Argitalpen urtea: 2011

Alea: 45

Zenbakia: 1

Orrialdeak: 43-67

Mota: Artikulua

DOI: 10.1108/03090561111095595 GOOGLE SCHOLAR