Testing model of purchase intention for fast food in Mexico: How do consumers react to food values, positive anticipated emotions, attitude toward the brand, and attitude toward eating hamburgers?

  1. Pérez-Villarreal, H.H.
  2. Martínez-Ruiz, M.P.
  3. Izquierdo-Yusta, A.
Journal:
Foods

ISSN: 2304-8158

Year of publication: 2019

Volume: 8

Issue: 9

Type: Article

DOI: 10.3390/FOODS8090369 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus