Testing model of purchase intention for fast food in Mexico: How do consumers react to food values, positive anticipated emotions, attitude toward the brand, and attitude toward eating hamburgers?

  1. Pérez-Villarreal, H.H.
  2. Martínez-Ruiz, M.P.
  3. Izquierdo-Yusta, A.
Aldizkaria:
Foods

ISSN: 2304-8158

Argitalpen urtea: 2019

Alea: 8

Zenbakia: 9

Mota: Artikulua

DOI: 10.3390/FOODS8090369 GOOGLE SCHOLAR lock_openSarbide irekia editor
Datuen iturria: Scopus