Estudio sobre el impacto del género y las emociones en el comportamiento de compra online de viajes

  1. Jana Prodanova
  2. Sonia San Martín Gutiérrez
Journal of Tourism Analysis = Revista de Análisis Turístico

ISSN: 1885-2564

Year of publication: 2013

Issue: 15

Pages: 1-12

Type: Article

More publications in: Journal of Tourism Analysis = Revista de Análisis Turístico


Cited by

  • Dialnet Metrics Cited by: 3 (28-09-2023)


  • Social Sciences: C


Nowadays, Internet is considered to be the main tool for the organization of all kind of shopping activities and we found necessary to study the influence of the Web site characteristics on the costumer perception, for those Web sites applicable design. This study is the first we know in the literature that approaches the gender effect on the consumers' preferences, colors and emotions regarding the shopping of electronic transportation tickets. This investigation deals with the consumers' association of colors and emotions, and their preferences as for the characteristics of online tickets' Web sites characteristics and explores differences according to buyer gender. For this research we collected information from 173 surveys, from buyers of online transportation tickets. Results show gender differences related to associations between colors and emotions, and objective and subjective Web site issues, which involves interesting information, both for the academic world and managerial implications.

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