Department: Economía y Administración de Empresas

Faculty: F. Ciencias Económicas y Empresariales

Area: Marketing and Market Research

Research group: Investigación en Marketing e innovación

Email: jprodanova@ubu.es

Doctor by the Universidad de Burgos with the thesis Electronic customer behaviour from relational, technology and personality-related theoretical perspectives. The case of high-involment services 2016. Supervised by Sonia San Martín Gutiérrez, Nadia Huitzilin Jiménez Torres