Department: Economía y Administración de Empresas

Faculty: F. Ciencias Económicas y Empresariales

Area: Marketing and Market Research

Doctor by the Universidad de Burgos with the thesis Electronic customer behaviour from relational, technology and personality-related theoretical perspectives. The case of high-involment services 2016. Supervised by Dr. Sonia San Martín Gutiérrez, Dr. Nadia Huitzilin Jiménez Torres.