JANA
PRODANOVA
Profesora Ayudante Doctor
Researcher in the period 2013-2021
Area: Marketing and Market Research
Doctor by the Universidad de Burgos with the thesis Electronic customer behaviour from relational, technology and personality-related theoretical perspectives the case of high-involment services 2016. Supervised by Dr. Sonia San Martín Gutiérrez, Dr. Nadia Huitzilin Jiménez Torres.
- Department: ECONOMIA Y ADMON. DE EMPRESAS
- Academic center: FAC. DE CC. ECONOMICAS Y EMPRESARIALES
- Universidad: University of Burgos