
R+M+I
Research in Marketing and Innovation

Date of inception 23 March 2017
Leader: SONIA SAN MARTIN GUTIERREZ
Academic center: FAC. DE CC. ECONOMICAS Y EMPRESARIALES
Department: ECONOMIA Y ADMON. DE EMPRESAS
PhD program: Ciencias Jurídicas, Económicas y Sociales (UBU)
PhD program: Economía de la Empresa (Interuniversitario)
PhD program: Humanidades y Comunicación (UBU)
This group is composed of researchers from the Universidad de Burgos, with a profound investigation activity, widely spread in national and international conferences, with a high national and international impact, and awarded in several occasions, with relevant academic and managerial implications. This team actively cooperates with researchers from other universities and research institutions. The main line of research is the holistic understanding of behaviour research in different shopping channels and considering psychological, sociological, cultural and marketing variables in different shopping contexts.
Researchers
Classifications
- Application Area: CIENCIAS SOCIALES
- Group Character: 01
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Prevailing specialties (top 10)
Obtained from publications help
Obtained from publications
The thematic specialties shown were obtained through the application of artificial intelligence models, obtained as a result of the Hercules Project.
The thematic specialties shown were obtained through the application of artificial intelligence models, obtained as a result of the Hercules Project.
- Marketing (Business, Management and Accounting) Filter
- Education (Social Sciences) Filter
- Human-Computer Interaction (Computer Science) Filter
- Applied Psychology (Psychology) Filter
- Computers and Society (Computer Science) Filter
- General Economics (Economics, Econometrics and Finance) Filter
- General Business, Management and Accounting (Business, Management and Accounting) Filter
- Information Systems (Computer Science) Filter
- Communication (Social Sciences) Filter
- Conservation (Arts and Humanities) Filter
Former members (3)
- MORA PEREZ, ELISABET 20212022
- PAMPLIEGA MELGOSA, MONTSERRAT 20232024
- PRODANOVA, JANA 20172021