R+M+I

Research in Marketing and Innovation

Detail Research lines Scientific offering Funding Publications Collaboration Theses

Date of inception 23 March 2017

Academic center: FAC. DE CC. ECONOMICAS Y EMPRESARIALES

Department: ECONOMIA Y ADMON. DE EMPRESAS

This group is composed of researchers from the Universidad de Burgos, with a profound investigation activity, widely spread in national and international conferences, with a high national and international impact, and awarded in several occasions, with relevant academic and managerial implications. This team actively cooperates with researchers from other universities and research institutions. The main line of research is the holistic understanding of behaviour research in different shopping channels and considering psychological, sociological, cultural and marketing variables in different shopping contexts.