Research in Marketing and Innovation

Date of inception 23 March 2017

Leader: SONIA SAN MARTIN GUTIERREZ

Academic center: FAC. DE CC. ECONOMICAS Y EMPRESARIALES

Department: ECONOMIA Y ADMON. DE EMPRESAS

PhD program: Ciencias Jurídicas, Económicas y Sociales (UBU)

PhD program: Economía de la Empresa (Interuniversitario)

PhD program: Humanidades y Comunicación (UBU)

This group is composed of researchers from the Universidad de Burgos, with a profound investigation activity, widely spread in national and international conferences, with a high national and international impact, and awarded in several occasions, with relevant academic and managerial implications. This team actively cooperates with researchers from other universities and research institutions. The main line of research is the holistic understanding of behaviour research in different shopping channels and considering psychological, sociological, cultural and marketing variables in different shopping contexts.

Researchers

Foto de SONIA
SONIA
SAN MARTIN GUTIERREZ
Leader
Foto de ISMAEL
ISMAEL
BECERRIL CASTRILLEJO
Foto de NADIA HUITZILIN
NADIA HUITZILIN
JIMENEZ TORRES
Foto de PAULA
PAULA
RODRIGUEZ TORRICO

Classifications

  • Application Area: CIENCIAS SOCIALES
  • Group Character: 01

beta Prevailing specialties (top 10) Obtained from publications help
Obtained from publications

The thematic specialties shown were obtained through the application of artificial intelligence models, obtained as a result of the Hercules Project.

The list may contain errors. Under evaluation and improvement. Shared to gather community suggestions.

  1. Marketing (Business, Management and Accounting) Filter
  2. Education (Social Sciences) Filter
  3. Human-Computer Interaction (Computer Science) Filter
  4. Applied Psychology (Psychology) Filter
  5. Computers and Society (Computer Science) Filter
  6. General Economics (Economics, Econometrics and Finance) Filter
  7. General Business, Management and Accounting (Business, Management and Accounting) Filter
  8. Information Systems (Computer Science) Filter
  9. Communication (Social Sciences) Filter
  10. Conservation (Arts and Humanities) Filter

Former members (3)