R+M+I
Research in Marketing and Innovation
Publicaciones (62) Publicaciones en las que ha participado algún/a investigador/a
2024
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Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement
Journal of Product and Brand Management, Vol. 33, Núm. 1, pp. 76-90
2023
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A bibliometric analysis of virtual influencers in the Web of Science
Journal of Marketing Analytics
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Análisis y selección de indicadores para una exitosa internacionalización de las empresas del sector vitivinícolas
Anales de Economía Aplicada 2020. Economía del Aceite (Universidad de Jaén), pp. 169-192
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La integración de las competencias éticas en los estudios universitarios
Revista Tecnología, Ciencia y Educación, Núm. 25, pp. 53-74
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Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing
Journal of Research in Interactive Marketing, Vol. 17, Núm. 1, pp. 1-18
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Smartphones, the new addiction: Causes and Consequences for Elementary and High School Students According to Teachers and Experts
Computers in the Schools, Vol. 40, Núm. 2, pp. 194-212
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Voces expertas, alumnado, familias y docentes perfilando la adicción al smartphone entre estudiantes
Revista Tecnología, Ciencia y Educación, Núm. 26, pp. 137-158
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Will You Support or Oppose? The Impact of Region-of-Origin Bias on Oppositional Loyalty
Journal of International Consumer Marketing, Vol. 35, Núm. 3, pp. 314-332
2022
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Bullying in Online Brand Communities-Exploring Consumers’ Intentions to Intervene
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
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Does regional bias matter? Examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage industry
Journal of Brand Management, Vol. 29, Núm. 1, pp. 111-126
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Employees' dedication to working from home in times of COVID-19 crisis
Management Decision, Vol. 60, Núm. 3, pp. 509-530
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Investigating consumers’ motives for consumer brand-cyberbullying on social media
Information Society, Vol. 38, Núm. 1, pp. 1-12
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Mobile shoppers’ response to Covid-19 phobia, pessimism and smartphone addiction: Does social influence matter?
Technological Forecasting and Social Change, Vol. 174
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Qualitative social media content analysis as teaching-learning method in higher education
Interactive Learning Environments
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What drives m-banking clients to continue using m-banking services?
Journal of Business Research, Vol. 139, pp. 731-739
2021
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"Be seamless, my firm!": cómo gestionar la experiencia de interacción omnicanal con los consumidores
Revista de marketing y publicidad, Núm. 3, pp. 7-38
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Adicciones sin sustancia: teléfono móvil y RRSS
Guía de mínimos necesarios para la regulación de la comunicación audiovisual en la infancia y la adolescencia (Thomson Reuters Aranzadi), pp. 313-322
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Attitudinal and viral effects of a high emotional cause-related marketing ad. An integrative international approach
Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings
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Is job performance conditioned by work-from-home demands and resources?
Technology in Society, Vol. 66
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La adicción al smartphone: el nuevo reto de la educación superior
Transformación universitaria: retos y oportunidades (Ediciones Universidad de Salamanca), pp. 393-400