Publicacions (65) Publicacions en què ha participat algun/a investigador/a

2024

  1. Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement

    Journal of Product and Brand Management, Vol. 33, Núm. 1, pp. 76-90

  2. Cómo abordar la internacionalización de la empresa: aplicación al sector vitivinícola

    IX Jornadas de Doctorandos de la Universidad de Burgos [Recurso electrónico]

  3. Effect of smartphone addiction on compulsive app downloading tendency: protective factors for generation Z consumers

    Young Consumers

  4. Navigating the Digital Era: Exploring Consumer Behavior Across Multiple Channels: A Review and Research Agenda

    The Impact of Digitalization on Current Marketing Strategies (Emerald Group Publishing Ltd.), pp. 211-229

2023

  1. A bibliometric analysis of virtual influencers in the Web of Science

    Journal of Marketing Analytics

  2. Análisis y selección de indicadores para una exitosa internacionalización de las empresas del sector vitivinícolas

    Anales de Economía Aplicada 2020. Economía del Aceite (Universidad de Jaén), pp. 169-192

  3. La integración de las competencias éticas en los estudios universitarios

    Revista Tecnología, Ciencia y Educación, Núm. 25, pp. 53-74

  4. Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing

    Journal of Research in Interactive Marketing, Vol. 17, Núm. 1, pp. 1-18

  5. Smartphones, the new addiction: Causes and Consequences for Elementary and High School Students According to Teachers and Experts

    Computers in the Schools, Vol. 40, Núm. 2, pp. 194-212

  6. Voces expertas, alumnado, familias y docentes perfilando la adicción al smartphone entre estudiantes

    Revista Tecnología, Ciencia y Educación, Núm. 26, pp. 137-158

  7. Will You Support or Oppose? The Impact of Region-of-Origin Bias on Oppositional Loyalty

    Journal of International Consumer Marketing, Vol. 35, Núm. 3, pp. 314-332

2022

  1. Bullying in Online Brand Communities-Exploring Consumers’ Intentions to Intervene

    Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

  2. Does regional bias matter? Examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage industry

    Journal of Brand Management, Vol. 29, Núm. 1, pp. 111-126

  3. Employees' dedication to working from home in times of COVID-19 crisis

    Management Decision, Vol. 60, Núm. 3, pp. 509-530

  4. Investigating consumers’ motives for consumer brand-cyberbullying on social media

    Information Society, Vol. 38, Núm. 1, pp. 1-12

  5. Mobile shoppers’ response to Covid-19 phobia, pessimism and smartphone addiction: Does social influence matter?

    Technological Forecasting and Social Change, Vol. 174

  6. Qualitative social media content analysis as teaching-learning method in higher education

    Interactive Learning Environments

  7. What drives m-banking clients to continue using m-banking services?

    Journal of Business Research, Vol. 139, pp. 731-739

2021

  1. "Be seamless, my firm!": cómo gestionar la experiencia de interacción omnicanal con los consumidores

    Revista de marketing y publicidad, Núm. 3, pp. 7-38

  2. Adicciones sin sustancia: teléfono móvil y RRSS

    Guía de mínimos necesarios para la regulación de la comunicación audiovisual en la infancia y la adolescencia (Thomson Reuters Aranzadi), pp. 313-322