Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing

  1. Rodríguez-Torrico, P. 1
  2. San José Cabezudo, R. 2
  3. San-Martín, S. 1
  4. Trabold Apadula, L. 3
  1. 1 Universidad de Burgos

    Universidad de Burgos

    Burgos, España

    ROR https://ror.org/049da5t36

  2. 2 Universidad de Valladolid

    Universidad de Valladolid

    Valladolid, España

    ROR https://ror.org/01fvbaw18

  3. 3 Management and Marketing Department, O’Malley School of Business, Manhattan College
Journal of Research in Interactive Marketing

ISSN: 2040-7122

Year of publication: 2021

Type: Article

DOI: 10.1108/JRIM-06-2021-0154 SCOPUS: 2-s2.0-85120068080 GOOGLE SCHOLAR
Data source: Scopus