Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing
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Rodríguez-Torrico, P.
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San José Cabezudo, R.
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San-Martín, S.
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Trabold Apadula, L.
Revue:
Journal of Research in Interactive Marketing
ISSN: 2040-7122
Année de publication: 2023
Volumen: 17
Número: 1
Pages: 1-18
Type: Article