Department: Economía y Administración de Empresas

Faculty: F. Ciencias Económicas y Empresariales

Area: Marketing and Market Research

Research group: Investigación en Marketing e innovación

Email: prtorrico@ubu.es

Doctor by the Universidad de Burgos with the thesis Understanding consumer behavior in an evolving context. From single channel to omnichannel use 2019. Supervised by Sonia San Martín Gutiérrez, Rebeca San José Cabezudo