Department: ECONOMIA Y ADMON. DE EMPRESAS

Academic center: FAC. DE CC. ECONOMICAS Y EMPRESARIALES

PhD program: Ciencias Jurídicas, Económicas y Sociales (UBU)

Universidad: University of Burgos

Area: Marketing and Market Research

Research group: R+M+I Research in Marketing and Innovation

Email: prtorrico@ubu.es

Doctor by the Universidad de Burgos with the thesis Understanding consumer behavior in an evolving context from single channel to omnichannel use 2019. Supervised by Dr. Sonia San Martín Gutiérrez, Dr. Rebeca San José Cabezudo.