PAULA
RODRIGUEZ TORRICO
PROFESORA/PROFESOR PERMANENTE LABORAL
Department: ECONOMIA Y ADMON. DE EMPRESAS
Academic center: FAC. DE CC. ECONOMICAS Y EMPRESARIALES
PhD program: Ciencias Jurídicas, Económicas y Sociales (UBU)
Area: Marketing and Market Research
Research group: Research in Marketing and Innovation
Email: prtorrico@ubu.es
Doctor by the Universidad de Burgos with the thesis Understanding consumer behavior in an evolving context from single channel to omnichannel use 2019. Supervised by Dr. Sonia San Martín Gutiérrez, Dr. Rebeca San José Cabezudo.