Una primera exploración de mercado enoturístico real de la Ribera del Duero
- Alvear González, Arturo
- Aparicio Castillo, Santiago
- Landaluce Calvo, María Isabel
- Ayala Calvo, Juan Carlos (coord.)
Éditorial: Universidad de La Rioja
ISBN: 84-690-3573-8
Année de publication: 2007
Type: Chapitre d'ouvrage
Résumé
ABSTRACT Wine tourism activity is incipient in the region of the Ribera del Duero, nevertheless the proliferation of touristic products and operators related with wine tourism shows evidence of a reality: "the potential of this region as a destination for lovers of wine tourism, both at a national and international level". Within this context, this work focusses on a detailed exploratory analysis of this region current visitors' characteristics, preferences and consumption patterns. The information thus analized has been obtained from an extensive survey made to more than half a thousand visitors of the Ribera del Duero region in different areas and towns directly related to the wine industry
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