Una primera exploración de mercado enoturístico real de la Ribera del Duero

1. Alvear González, Arturo
2. Aparicio Castillo, Santiago
3. Landaluce Calvo, María Isabel

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ABSTRACT Wine tourism activity is incipient in the region of the Ribera del Duero, nevertheless the proliferation of touristic products and operators related with wine tourism shows evidence of a reality: "the potential of this region as a destination for lovers of wine tourism, both at a national and international level". Within this context, this work focusses on a detailed exploratory analysis of this region current visitors' characteristics, preferences and consumption patterns. The information thus analized has been obtained from an extensive survey made to more than half a thousand visitors of the Ribera del Duero region in different areas and towns directly related to the wine industry

Fonte de datos: Dialnet