The central role of the reputation of country-of-origin firms in developing markets

  1. Jiménez, N.
  2. San-Martin, S.
Aldizkaria:
Journal of Business and Industrial Marketing

ISSN: 0885-8624

Argitalpen urtea: 2016

Alea: 31

Zenbakia: 3

Orrialdeak: 349-364

Mota: Artikulua

DOI: 10.1108/JBIM-02-2013-0045 GOOGLE SCHOLAR
Datuen iturria: Scopus