The central role of the reputation of country-of-origin firms in developing markets

  1. Jiménez, N.
  2. San-Martin, S.
Revue:
Journal of Business and Industrial Marketing

ISSN: 0885-8624

Année de publication: 2016

Volumen: 31

Número: 3

Pages: 349-364

Type: Article

DOI: 10.1108/JBIM-02-2013-0045 GOOGLE SCHOLAR
La source de données: Scopus