When a new technological product launching fails: A multi-method approach of facial recognition and E-WOM sentiment analysis
- Hernández-Fernández, D.A.
- Mora, E.
- Vizcaíno Hernández, M.I.
ISSN: 1873-507X, 0031-9384
Year of publication: 2019
Volume: 200
Pages: 130-138
Type: Article
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