When a new technological product launching fails: A multi-method approach of facial recognition and E-WOM sentiment analysis

  1. Hernández-Fernández, D.A.
  2. Mora, E.
  3. Vizcaíno Hernández, M.I.
Aldizkaria:
Physiology and Behavior

ISSN: 1873-507X,  0031-9384

Argitalpen urtea: 2019

Alea: 200

Orrialdeak: 130-138

Mota: Artikulua

DOI: 10.1016/J.PHYSBEH.2018.04.023 GOOGLE SCHOLAR
Datuen iturria: Scopus