Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction
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Rodríguez-Torrico, P.
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Trabold Apadula, L.
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San-Martín, S.
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San José Cabezudo, R.
Journal:
Journal of Marketing Management
ISSN: 1472-1376
Year of publication: 2020
Volume: 36
Issue: 17-18
Pages: 1731-1761
Type: Article