Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction

  1. Rodríguez-Torrico, P.
  2. Trabold Apadula, L.
  3. San-Martín, S.
  4. San José Cabezudo, R.
Journal of Marketing Management

ISSN: 1472-1376 0267-257X

Year of publication: 2020

Volume: 36

Issue: 17-18

Pages: 1731-1761

Type: Article

DOI: 10.1080/0267257X.2020.1801798 GOOGLE SCHOLAR