Las emociones como estrategia de comunicación en las elecciones europeas de 2019VOX

  1. Giselle García Hípola
  2. Sergio Pérez Castaños
Zeitschrift:
Más poder local

ISSN: 2172-0223

Datum der Publikation: 2021

Titel der Ausgabe: Nuevas formas de comunicar

Nummer: 43

Seiten: 20-27

Art: Artikel

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Andere Publikationen in: Más poder local

Zusammenfassung

By using data collected form the Project Platform Europe, this article aims at analyzing how VOX has used emotions as an electoral strategy in the past 2019 European Elections. Thus, the use of emotions, rational elements, degree of personalization and the usage of humor and negative content in the selected materials will be analyzed, as a way to check the strategy developed by this right-wing populist radical political formation.

Fuente de los datos: Dialnet