Las emociones como estrategia de comunicación en las elecciones europeas de 2019VOX

  1. Giselle García Hípola
  2. Sergio Pérez Castaños
Aldizkaria:
Más poder local

ISSN: 2172-0223

Argitalpen urtea: 2021

Zenbakien izenburua: Nuevas formas de comunicar

Zenbakia: 43

Orrialdeak: 20-27

Mota: Artikulua

DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Beste argitalpen batzuk: Más poder local

Laburpena

By using data collected form the Project Platform Europe, this article aims at analyzing how VOX has used emotions as an electoral strategy in the past 2019 European Elections. Thus, the use of emotions, rational elements, degree of personalization and the usage of humor and negative content in the selected materials will be analyzed, as a way to check the strategy developed by this right-wing populist radical political formation.

Datuen iturria: Dialnet